
Threatening people by text is a very ineffective way, I think, to find new customers for your business.
This post's case -- It's
Satterfield v. Simon & Schuster, 569 F.3d 946, but call it The Case Of The Threatening (?) Text Message-- goes into not just when a person can sue over an unsolicited text message, but also the idea of Framers Intent -- that much-discussed, disingenuous argument that many people use to interpret the Constitution based on what
they think the Framers of the Constitution would think about stuff like video games, but which is
actually really more "
What they think the Framers would think."
Here's the set up: A woman named Satterfield signed up to get a free ringtone for her cellphone, and agreed that to get that 'free' ringtone she would accept some offers being sent to her cell phone from the 'free' ringtone company and its affiliates.
Then she got this text:
"The next call you take may be your last . . . Join the Stephen King VIP Mobile Club at www.cellthebook.com. RplySTOP2OptOut. PwdbyNexton."
That is a pretty disturbing unsolicited text, and naturally, Satterfield did what so often people are reluctant to do when threatened by an unsolicited text message: she sued.
(Granted, she sued as a class action, guaranteeing that ultimately the benefits of the case would flow solely to the lawyers and defendants, but still, she sued.)
The defendant -- Simon & Schuster, you may have heard of them -- moved for summary judgment, arguing that it hadn't violated the Telephone Consumer Protection Act because the mechanism it used wasn't covered by the TCPA, and because a "text" isn't a "call."
First things first: The TCPA makes it unlawful for someone to
make any call (other than a call made for emergency purposes or made with the prior express consent of the called party) using any automatic telephone dialing system or an artificial or prerecorded voice—
to a cell phone or other service where the recipient is charged for the call
An automatic telephone dialing system is one which uses equipment that can
to store or produce telephone numbers to be called, using a random or sequential number generator; and to dial such numbers
Simon & Schuster said their system, which used the list of cell phone numbers generated by the 'free' ringtone service as the targets for their Stephen King-novel-promoting series of threats, didn't qualify. The district court agreed, but the 9th Circuit reversed, saying there was an issue of fact about whether the system used
could do those things - the inquiry being not
did it do them but
could it do them:
When evaluating the issue of whether equipment is an ATDS, the statute's clear language mandates that the focus must be on whether the equipment has the capacity "to store or produce telephone numbers to be called, using a random or sequential number generator." Accordingly, a system need not actually store, produce, or call randomly or sequentially generated telephone numbers, it need only have the capacity to do it.
Neither party had focused on that at summary judgment, and so the District Court had not, either, and had thrown out the case.
That ruling, I think, is important in a broader context. I am even as we speak appealing a summary judgment decision in a Wisconsin Consumer Act case; the decision was entered by a district court holding that the plaintiffs, my clients, hadn't produced enough evidence on summary judgment to get to a trial.
But we didn't
move for summary judgment. And when the defendant (Home Depot) did, we defended by saying that Home Depot hadn't provided sufficient evidence to make us respond.
The district court's decision was "
put up or shut up," which you hear a lot in federal courts -- when one side says "
summary judgment!" the other side is supposed to throw their entire case into the record, whether or not the moving side has done much of anything. That's
not how trials are supposed to work, and it's a perversion of the
Celotex language. The moving side has to show
it is entitled to a dismissal before the other side has to "
put up," and
Satterfield makes that clear: Here, the plaintiff obviously
did not provide evidence, at summary judgment, that the system used
could be an ATDS. Under
my district court's reasoning, that plaintiff would have lost. Under the 9th Circuit's (correct) reasoning,
neither side proved
anything about the ATDS nature of the system, and so summary judgment favoring
either was inappropriate.
Bravo, 9th circuit. It's a rare court these days that actually understands how summary judgment is supposed to work.
On to the "Framers Intent" part. Prong two of Simon & Schuster's attack was a claim that "
a text isn't a call," and to determine whether that was correct, the Ninth had to look at not just the agency interpretation, but what
Congress meant, since an agency can only interpret things the way Congress wants them to.
"
Call" is not defined in the TCPA. That wasn't Congress being lazy; it was because when the law was passed there was no need to define what a
call meant when talking about telephones:
The precise language at issue here is what did Congress intend when it said "to make any call" under the TCPA. Utilizing the aforementioned canons of statutory construction, we look to the ordinary, contemporary, and common meaning of the verb "to call." Webster's defines "call" in this context3 as "to communicate with or try to get into communication with a person by a telephone." Webster's Third New International Dictionary 318 (2002). This definition suggests that by enacting the TCPA, Congress intended to regulate the use of an ATDS to communicate or try to get into communication with a person by a telephone. However, this law was enacted in 1991 when text messaging was not available.
Remember 1991? I don't. Both the first Iraq war and Comedy Central were started, but beyond that, I'm in the dark.
So the 9th Circuit had to decide if those Iraq-war starting, Comedy Central watching 1991 Congressmen who had no idea the Internet or ringtones or text messaging would ever exist
meant to guard against text messages. What did those shadowy figures from 1991
mean when they said
call?
We also consider the purposes of the TCPA. The TCPA was enacted to "protect the privacy interests of residential telephone subscribers by placing restrictions on unsolicited, automated telephone calls to the home and to facilitate interstate commerce by restricting certain uses of facsimile machines and automatic dialers." S.Rep. No. 102-178, at 1 (1991), reprinted in 1991 U.S.C.C.A.N. 1968. The TCPA was enacted in response to an increasing number of consumer complaints arising from the increased number of telemarketing calls. See id. at 2. The consumers complained that such calls are a "nuisance and an invasion of privacy." See id. The purpose and history of the TCPA indicate that Congress was trying to prohibit the use of ATDSs to communicate with others by telephone in a manner that would be an invasion of privacy. We hold that a voice message or a text message are not distinguishable in terms of being an invasion of privacy.
I don't think they mean
privacy the way
I mean
privacy. I think of
privacy as
people not knowing what I'm doing, not
getting a call or text message. But the dictionary definition includes being free from
disturbances as a definition of privacy, so I'll allow it.
With that, the Court upheld the FCC's definition of
call as including
text messages, because either
disturbs you and invades your privacy.
(Note that email would not be subject to this, because you aren't
charged per email. Which raises the question, for another day: What about people who have unlimited texting?)
Simon & Schuster's final defense was that Satterfield had consented -- because she said, remember, the 'free' ringtone company and its affiliates could send her text messages. But Simon & Schuster, the Court held, was not an "affiliate" of the ringtone company because the only connection between them was that Simon & Schuster had bought the ringtone's list of numbers. (And putting the ringtone company's name in the text didn't help.)
So Simon & Schuster had to go back and face a trial after all. But they didn't try the case.
It settled by awarding individuals up to $175, and nearly $3,000,000 to the plaintiffs' attorneys. Satterfield got $25,000 herself, and other named plaintiffs got $5,000.
The irony of all this? The ad that was the subject of the text was promoting Stephen King's book
The Cell-- about a cell-phone spread devastation.