They finally let us all know what was going on with those Red Chair Confessions, and I have to admit, they got me hooked...
See how I got hooked? That's a great set-up for a great advertising campaign. I wouldn't have guessed that it was Talbots, and I think the advertising campaign is genius: Setting up shopping and clothing and being stylish as something that's both naughty AND satisfying, dealing with people's guilt over indulging themselves when all we ever hear is "bad economy" this and "savings rate" that.
Plus, the ad campaign doesn't just address that shopper's guilt up front and deal with it: it turns it on it's head. It's not WRONG to buy stuff from Talbot's, it's SO SO RIGHT.
Talbot's, the store that ran these ads, should win some kind of award. I thought this would end up being a movie or maybe some kind of thriller on TV. It's rare that you see such a stylish, compelling campaign, and even more rare that you see a series of ads that then leads into something even more interesting, which is Talbot's "confessions" blog.
Talbot's is trying, it seems, to make themselves more relevant to today's shoppers -- in ad lingo, they want to be more "hip, modern, and affordable," but what that really means is fun and interesting and selling stuff you want, and they've opted to show you what they've got for sale in part through their "Confessions Blog" where you can confess your style and fashion secrets, like the girl that wears heels all the time to look taller.
Looking at their blog will likely lead you over to Talbot's site itself, like it did me, to see if Sweetie or the girls would like stuff from there. I bet you'll like it, too, and if you do, let me know in a comment which things you liked and what you thought of the ads.
As for me, I'm sold: I loved the commercials and I like the store enough to mention it to Sweetie. (It helps that it's affordable, too!)
- Be sure how to discuss Talbot's is changing their image to be more hip, modern and affordable; it's not your mom's store anymore!